TAG Heuer watches

A Swiss watch manufacture founded by Edouard Heuer in 1860. For more than 160 years, the brand has embodied precision, speed and an innovative spirit, holding a special place in the history of sports timekeeping.

TAG Heuer achieved worldwide recognition through revolutionary chronographs and outstanding technical achievements, including the 1916 Mikrograph, the first mechanical stopwatch capable of measuring to 1/100 of a second.

Combining Swiss watchmaking expertise, advanced technology and expressive sporting design, TAG Heuer continually expands the boundaries of what is possible. In 2025, the brand returned to Formula 1 as its official timekeeper, continuing the legendary partnership between high precision and motorsport.